We received some great local coverage of our Super Bowl ad survey. KCRG TV went live at 5:30 p.m. Sunday from the site of the survey, Melanie Burns' home. It was also the lead story on KCRG news at 10 pm.
Most of the local media also covered the story, including:
Iowa City Press Citizen
The Daily Iowan
And this excerpt from the Cedar Rapids Gazette:
MBA students rank Super commercials
By Zack Kucharski
"Advertisers shelling out big bucks for advertising slots during last night’s Super Bowl opted to reveal a bit more of their serious sides.
While viewers saw singer P. Diddy pulling up to an awards show in a Diet Pepsi truck, or a chimpanzee photocopying its rear for careerbuilder.com, many of the advertisers tried to strike a chord among viewers with more serious commercials, said Baba Shiv, a University of Iowa associate professor of marketing.
"In general, the ads were more conservative and tepid than in past years," Shiv said.
Shiv’s assessment was based on results from a group of about 25 marketing students from the UI’s Tippie School of Management’s master of business administration program who spent the game completing surveys and applying formulas to gauge whether the marketing strategies were worth the money.
The group found a simple "thank you" to be most effective business strategy. An advertisement by Anheuser-Busch in which American troops returning from service receive a standing ovation from travelers and a thank you message was the most effective at advancing the company’s business